About loyos bi

loyos bi is a growing software company headquartered in Hamburg with a second location in Augsburg. At loyos bi we combine technological innovation with genuine Financial and HR expertise – making reporting as easy as it should be.

Our goal: We want to become the market leader for professional Financial and Management Reporting for medium-sized businesses in the DACH region.

Martin Sperling and a colleague from loyos b are chatting and laughing over coffee in the kitchen.Two female employees of loyos bi show a colleague something on a laptop.
The team of loyos bi stands and smiles at the camera. There are 7 people, two of them women.

Where Finance and HR expertise meets modern BI

Our story & motivation

Founded in 2020 loyos bi based on practical experience in the Finance and Private Equity Sectors, founder and CEO Martin Sperling, as interim CFO in PE portfolio companies, witnessed how reporting processes reached their limits – fragmented systems, Excel battles, manual consolidation. This pain point experience led to the idea: a solution that automates and consolidates reporting, making it comparable across companies.

Since then, it has grown loyos bi Continuously: healthy, with a clear focus and customer orientation. Our aim is to offer a software solution that works in everyday use and delivers real added value.

What loyos bi represents

At loyos bi meet Finance - and HR expertise combined with technically excellent software products. Our approach: Reporting-as-a-Service that works without lengthy IT projects and noticeably reduces the workload in daily operations.

At the heart of the offering are two SaaS products: the Financial Management Suite (FMS) for professional financial reporting and the HR Reporting Suite (HRRS) for efficient HR reporting. Both solutions are modular, integrate seamlessly with all common systems, such as DATEV, SAP, or Personio, and ensure that figures are transparent, comparable, and reliable.

Service is especially important to us: loyos bi not only accompanies its customers during the implementation phase, but also provides highly experienced contacts and practical support afterwards.

Attitude & Service Standards

Our goal is to relieve the burden on finance and HR teams in their daily work, to facilitate decision-making and to create transparency. At loyos bi we are not just a SaaS provider, but above all a competent partner at our customers' side. Because all our service employees are experienced Finance - and HR professionals with whom clients can exchange ideas on equal terms. We provide clients with consulting support and implement their specific requirements.

To say it clearly: We are here for our customers!

Support does not end with the go-live – continuous development and short lines of communication to contacts are part of our core values.

We understand the SMEs

Finance-, HR- and BI-experts with practical experience from medium-sized businesses and the Private Equity sector – united in one team.

Our Team


Anna Barty
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Anna Barty
Anna Barty
Anna Barty
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Anna has been a valuable member of our team since June 2026 and brings with her several years of practical experience in the financial sector from her previous roles. loyos bi She combines sound financial knowledge with a powerful BI tool, creating real added value for our clients. In her previous roles, Anna was responsible for the development, standardization, and enhancement of management reporting and gained valuable practical experience in solving a wide range of financial issues. loyos bi She supports our clients in building meaningful and user-friendly reporting solutions and contributes to automating financial processes. She particularly values ​​the team spirit and the opportunity to develop solutions independently and work in a motivated team.

Vanessa Becker
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Vanessa Becker
Vanessa Becker
Vanessa Becker
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After completing her bachelor's degree in business administration and gaining five years of experience in the Power BI environment – both within a corporation and in IT consulting – Vanessa brings her expertise to the Customized Solutions team. She is also pursuing a part-time Master's degree (M.Sc. Data Analytics). In her work at loyos bi she is particularly drawn to the combination of data analytics and controlling, as well as the challenge of transforming complex data into clear, meaningful, and visually appealing reports. She values close collaboration with clients to develop tailored solutions that create genuine added value. At the same time, the respectful and collegial atmosphere within the loyos team is especially important to her – a foundation that, for her, is essential for successful projects.

Ajantha Bogedera
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Ajantha Bogedera
Ajantha Bogedera
Ajantha Bogedera
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Ajantha is at loyos bi a founding member of the team, he has played a key role in developing today's Financial Management Suite. With solid professional qualifications in controlling, he brings valuable experience in financial analysis, planning, and liquidity management from various companies. Ajantha supports a large number of our clients and serves as a liaison between custom programming and financial consulting. He values the synergy between finance and business intelligence to optimize our clients' business processes and provide support in addressing controlling-related questions.

Rudi Bott
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Rudi Bott
Rudi Bott
Rudi Bott
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Rudi completed his dual studies in business administration together with loyos bi He successfully completed his studies at IU International University. Due to his passion for coding, he now works full-time as an IT Specialist at [company name]. loyos bi He works there and is primarily responsible for customer projects in the area of ​​customized solutions. His studies gave him insight into all areas of the company. loyos bi Rudi successfully manages and supports customer projects thanks to his prior experience in connecting customers' operational systems. He possesses extensive expertise in various programming languages, which he regularly applies to customer solutions.

In his free time, Rudi is passionately involved in handball and is a member of the board of his sports club.

Beatrice Daub
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Beatrice Daub
Beatrice Daub
Beatrice Daub
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Beatrice studied International Business (BA) in Nuremberg and Business Administration (M.Sc.) in Bamberg. She works as a Sales Manager at loyos bi She is passionate about modern reporting and BI solutions and supports companies in making their financial and performance reports more efficient, transparent, and automated. She brings several years of experience in software and BI sales, particularly in digital sales, consulting, and building sustainable customer relationships. She especially appreciates the dynamic sales environment at [Company Name]. loyos bi – because every workday brings new customer requirements, exciting conversations and diverse challenges.

Büsra Dönmez
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Büsra Dönmez
Büsra Dönmez
Büsra Dönmez
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Büsra has been supporting the company since September 2025. loyos bi She is part of the Customer Support Team and is an important contact person for our customers. She originally studied Business Administration at the Nuremberg University of Applied Sciences, specializing in Controlling as well as... Finance She studied accounting. She particularly appreciates the team at loyos bi as well as the freedom to develop solutions independently and take on responsibility. The opportunity for professional and personal development makes their work particularly appealing to them.

Julius Eiber
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Julius Eiber
Julius Eiber
Julius Eiber
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Julius has been working as a student trainee at loyos since May 2026.

Philipp Fembacher
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Philipp Fembacher
Philipp Fembacher
Philipp Fembacher
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Philipp has been with the company since the beginning of 2025. Philipp works as a consultant and complements our team with his experience in controlling, particularly in setting up reporting and planning processes using databases and Power BI. With his expertise, he supports our clients in their daily consulting work, especially in the areas of financial analysis, financial planning, and liquidity management. He values the synergy between finance and business intelligence to optimize our clients' business processes and provide support with controlling-related questions. At loyos bi, Philipp appreciates the team spirit, the dedication and determination shown in project implementation, and the opportunity to work with clients to elevate their financial reporting to a new level.

Tanja Hellwig
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Tanja Hellwig
Tanja Hellwig
Tanja Hellwig
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Tanja is Head of Marketing at loyos. She drives the company's growth and ensures a professional brand presence. Tanja has fifteen years of experience in various marketing disciplines. As a marketing all-rounder, she is responsible for the entire funnel: from marketing strategy, website and campaign management to events, social media and online marketing, as well as newsletter automation and lead nurturing.

Julian Hilgemann
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Julian Hilgemann
Julian Hilgemann
Julian Hilgemann
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Julian has been strengthening loyos as a PowerBI Product Developer since 2026.

Fabio Klabunde
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Fabio Klabunde
Fabio Klabunde
Fabio Klabunde
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Fabio has been with the company since mid-2025. At loyos bi Fabio works as a Senior BI Product Specialist and complements our team with his experience in the BI and data world, particularly in building reports and solutions in Power BI and Power Automate. His expertise is instrumental in developing products that deliver real added value for our customers – especially in the areas of financial and HR analytics. As a passionate BI and data enthusiast, he places great emphasis on creativity and innovation to optimize business processes and develop data-driven solutions that enable informed decisions. With his many years of experience in traditional BI and advanced analytics – particularly in controlling across various industries in Europe and previously overseas – Fabio brings not only in-depth technical knowledge but also a keen sense for numbers and meaningful insights to take our solutions to the next level.

Julia Knauf
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Julia Knauf
Julia Knauf
Julia Knauf
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Julia is a Customer Enablement Manager at loyos, where she empowers customers to use the platform successfully. She brings an understanding of complex software and the people who use it, combined with a passion for presenting knowledge in a way that truly resonates. Her goal is not just to inform customers, but to empower them to become truly independent in their use of the platform. loyos bi Julia particularly appreciates that the collaboration works without rigid hierarchies and that every idea is truly heard.

Anna-Lena Kreidl
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Anna-Lena Kreidl
Anna-Lena Kreidl
Anna-Lena Kreidl
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Anna-Lena has been a valuable member of our Customer Success Team since April 2026. Her extensive professional experience in controlling, Finance In Operations, she brings extensive practical experience in optimizing business processes and developing and automating financial processes. She supports our clients in the successful implementation of loyos bi , assists them with technical questions and helps develop individual solutions for their requirements. At loyos bi Anna-Lena particularly appreciates the team spirit, open communication and the opportunity to create sustainable solutions together with customers and colleagues.

Florian Limmer
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Florian Limmer
Florian Limmer
Florian Limmer
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Florian strengthens loyos bi Since June 2026, Florian has been the AI ​​Product Lead, responsible for integrating AI into our products and processes. After completing his Master's degree in Linguistics at LMU Munich, he gained extensive experience as a Language Engineer at the intersection of language and AI. He now applies this expertise to the further development of our product range – with the aim of using AI where it delivers real added value to our customers in their everyday lives. At loyos, Florian particularly appreciates the close collaboration within the team, the high quality standards, and the shared vision of reporting for Finance - and to significantly simplify things for HR teams.

Henning Maler
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Henning Maler
Henning Maler
Henning Maler
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Henning is the lead for Customized Solutions at loyos bi and is responsible for Capacity & Data Management. With more than ten years of professional experience, he has developed a broad range of knowledge and experience in project management. Prior to his current position, he worked as a Business Controller and as a Controller at BG Klinikum Hamburg gGmbH. At loyos bi Henning supports clients with customized solutions from start to finish and has expertise in guiding the entire ETL process using Power Automate, Azure Data Factory, and Power Query. Henning creates and visualizes individual reports and supports companies in developing sustainable business intelligence solutions. The more complex the project in DAX and Power Query, the greater his motivation to create ingenious solutions.

Florian Ohms
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Florian Ohms
Florian Ohms
Florian Ohms
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Florian is Head of Product and complements our team with his many years of experience in controlling, particularly in setting up reporting and planning processes. He also specializes in developing customized business intelligence environments for corporate management. At loyos bi Florian is therefore leading the further development of the Financial Management Suite and the HR Reporting Suite. In addition to supporting our clients in their daily consulting work, he also contributes his experience as a sparring partner for using the planning functionalities of the Financial Management Suite. At loyos bi Florian appreciates not only the team spirit, but also the shared vision and the opportunity to develop the product together with the customer through his own initiative.

Darja Prinschinna
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Darja Prinschinna
Darja Prinschinna
Darja Prinschinna
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Darja studied economics at the University of Hamburg, specializing in investment and finance, and has several years of experience as a financial controller. She also completed a part-time Master's degree in Financial Management with a focus on digital solutions. Finance at the Nordakademie. In her previous roles, she was responsible for the development, standardization, and enhancement of management reporting and contributed to the company-wide implementation of Microsoft Power BI. Since January 2026, she has been as Finance Consultant in the Customer Success Team loyos bi She works at loyos, combining her enthusiasm for BI reporting solutions with sound financial expertise. She particularly values the opportunity to create efficient, consistent, and user-friendly reporting solutions for clients. She draws her motivation primarily from the close, collaborative atmosphere within the loyos team.

Ilia Riegel
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Ilia Riegel
Ilia Riegel
Ilia Riegel
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Ilia looks after a large part of our customer base at loyos bi and is therefore an important contact person for the many daily inquiries in the consulting business. Our customers benefit from her many years of experience as a financial accounting manager and certified public accountant when it comes to content-related questions, export analyses, and setting up interfaces for new source systems. Ilia has been with loyos bi since 2021 and has optimized and automated internal processes and taken internal reporting to a new level. She also supports the development and expansion of the Financial Management Suite modules. Ilia values her work at loyos bi because of the corporate culture of mutual support, open communication, and continuous personal development.

Nadine Rohr
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Nadine Rohr
Nadine Rohr
Nadine Rohr
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Nadine is a trained bank clerk and worked for many years in various administrative roles at a large software company. She then moved into the startup sector, where she played a key role in building commercial and administrative structures. loyos bi Today she brings her wide-ranging experience to Finance Nadine contributes to accounting, process optimization, and the technical environment, particularly with Power BI and Azure. Her areas of expertise include incoming invoices and dunning, payroll processes, and the continuous development of efficient workflows. Nadine especially appreciates the strong team spirit at [Company Name]. loyos bi – because everyone here supports each other and pulls together. In her free time, she finds balance with her family, traveling, and working with horses.

Elena Salinitro
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Elena Salinitro
Elena Salinitro
Elena Salinitro
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Elena supports our clients in extensive integration projects for reporting structures. Thanks to her many years of international experience in Transaction Advisory and Deal Advisory at companies including KPMG and Ebener Stolz, she possesses in-depth knowledge of project management and understands the challenges of implementing new structures and processes at the corporate level. Elena advises our clients on the implementation of the Financial Management Suite, primarily for corporate groups, and supports them in building internal structures for consolidation processes. Due to her extensive expertise, Elena is also responsible for the strategic direction of our product development and for improving our consulting services. Elena enjoys the diverse challenges and the flexibility of her daily work, combined with the start-up spirit at loyos bi .

Marcus Schmid
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Marcus Schmid
Marcus Schmid
Marcus Schmid
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Marcus, as managing director, is responsible for scaling sales, partner management, and go-to-market strategies for loyos bi He brings over ten years of leadership experience at the interface of Finance , technology and growth. He laid the foundation at a leading SaaS provider in Financial Performance Management. There, he experienced firsthand what professional financial management can truly achieve in companies. Subsequently, he built several organizations from the ground up: from an EdTech startup to the market entry of a Czech FinTech into Germany, and finally to the operational structures of a single-family office. At loyos bi He is driven by the conviction that it's not about pretty dashboards — but about real controllability for small and medium-sized enterprises.

Marcel Schulte
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Marcel Schulte
Marcel Schulte
Marcel Schulte
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Marcel holds a Bachelor of Arts degree in Economics and a Master of Science degree in Business Informatics, specializing in Business Intelligence and Data Analytics. He has over four years of experience in data analysis and preparation within the finance and auditing sectors. loyos bi Marcel works as a consultant in the Customized Solutions team, implementing individual reporting solutions based on specific customer requirements. He is particularly drawn to the focus on innovation and the opportunity to support customers with data-driven solutions and to create valuable decision-making tools from complex data.

Jean-Marie Sommer
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Jean-Marie Sommer
Jean-Marie Sommer
Jean-Marie Sommer
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Jean has been working as a consultant at loyos since 2026.

Arthur Sonnengrün
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Arthur Sonnengrün
Arthur Sonnengrün
Arthur Sonnengrün
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Arthur has been with us since June 2026. loyos bi He works as a consultant and complements the team with his experience in controlling. After completing his Master's degree in Business Administration at the University of Magdeburg, he worked as Finance Business Partner, where he formed the interface between finance and the operational departments, evaluated complex data sets, analyzed business developments and supported management with decision-relevant financial information.

At loyos bi Arthur strategically applies this knowledge to client consulting. He particularly values ​​the approach of developing lean and efficient reporting solutions that create real added value in clients' daily work. His motivation lies in working with clients to take financial reporting to the next level – and fully leveraging the synergy of financial expertise and business intelligence. He appreciates the team spirit and determination at loyos bi He appreciates it just as much.

Martin Sperling
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Martin Sperling
Martin Sperling
Martin Sperling
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Martin Sperling is the managing director and founder of loyos bi GmbH. His specialization lies in optimizing financial reporting and providing automation and digitalization solutions. Martin has extensive expertise in financial management and human resources management. Prior to his current role, he served as CFO at medaktiv reha gmbh and supported investments as a managing partner and interim manager in the private equity sector. Martin's focus areas at loyos bi His responsibilities include product management for the Financial Management Suite, customer success, and strategy. He values ​​the collaboration with our customers, their valuable feedback, and the shared vision: to provide financial reports and BI processes in the shortest possible time and to high standards.

Seda Tatli
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Seda Tatli
Seda Tatli
Seda Tatli
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Seda has been with the company since March 2025. At loyos bi Seda works as Head of Business Administration. She studied Business Administration in Healthcare with a focus on Finance and Controlling at the Neu-Ulm University of Applied Sciences. She brings valuable professional experience to the role. Seda assists with accounting matters to optimize and simplify financial processes, as well as with recruiting. At loyos bi, she appreciates the team spirit, open communication, and the opportunity for professional development and continuous expansion of her expertise in finance and controlling.

Richard Wolf
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Richard Wolf
Richard Wolf
Richard Wolf
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Richard has been with the company since mid-2022. He is working in client projects and he also supports the business development department. Richard studied at ISM Finance & Management and is the Product Owner of the Private Equity Cockpit, serving as the contact person for various clients in the Private Equity Sector. He also supports our clients in their daily consulting work with all support requests related to the Financial Management Suite. Richard enjoys working with us due to the diverse challenges in business development and the team spirit.

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Martin Sperling
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Martin Sperling
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Martin Sperling is one of the managing directors & founders of loyos bi GmbH. His specialization lies in optimizing financial reporting and providing automation and digitalization solutions. Martin has extensive expertise in financial management and human resources management. Prior to his current role, he served as CFO at medaktiv reha gmbh and supported investments as a managing partner and interim manager in the Private Equity Sector. Martin's focus areas at loyos bi include product management for the Financial Management Suite, partner management and sales, as well as human resources and strategy. He values the collaboration with our customers, their valuable feedback, and the shared vision: to provide financial reports and BI processes in the shortest possible time and to high standards.

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Hauke Gastmeyer
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Henning Maler
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Ajantha Bogedera
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Ilia Riegel
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Richard Wolf
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Rudi Bott
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Sebastian
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Elena Salinitro
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Seda Tatli
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Nadine Rohr
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